If you are a business owner, then you may have heard about the different channels of marketing that people are taking advantage of today. People used to get new clients by spreading their business through word of mouth, television ads, and many other methods, but SEO is probably one of the most effective techniques today, thanks to the ubiquity of the internet.
What is SEO?
Search engine optimization refers to the process of optimizing your business's website around a particular keyword (or keywords) in order to help it rank better on search engines, such as Google.
For example, if your business is a lawn care service, then you surely want your company to show up first when people use the internet to look for lawn companies in your particular area. By producing helpful and insightful articles, blogs, and other types of web content which make use of the correct keywords, you can get your company website to show up higher on the search engine results page. If someone types in "lawn care companies in *city, state*" and you appear on the first page of results, people are going to click on to your site, and see what you have to offer.
In order to correctly optimize your website, you will likely need the help of a professional service that knows how to do it right. Some business owners think they can optimize their website on their own, but they soon find out how difficult it is to do while trying to run a business at the same time. This is why there are companies out there that allow you to create a website and then help you optimize it as well.
How exactly will SEO help my business?
Look at it from a potential customer's point of view. If you need to find something, what do you usually do? It's likely that you'll type it into Google, scan the first results page and see if there's anything that answers your requirement or question.
Taking advantage of SEO services can increase your website traffic dramatically. Visibility is key for any business owner who wants their investment to become a success. People who are searching for terms like "lawn care companies in..." are already looking to spend money, so if your website is right there at the top of the results page, impresses the potential client, and is easy to use, then there's no reason that person wouldn't click on your page and contact you regarding services.
Use a recognized SEO hero to build and optimize a website
If you think that your company can benefit from having a website that shows up on the first page of a search engine when people type in a particular phrase, then you should check out Site123.com. We offers a free website builder which you can use to create an optimized site, to give you a better chance of ranking highly.