SEO stands for search engine optimization, and it refers to the marketing technique in which a website owner gets their page listed as high as possible on websites like Google, Yahoo, and Bing. It's important for a website to be listed as high as possible on a search engine's results page in regards to a specific keyword. But what are keywords, how do you choose which ones to use and how do they help you become more visible to your target audience?
Keywords, keywords, keywords!
When it comes to optimizing a website, utilizing the right keywords is the most important thing you can do. For example, if a company wants to be found for their plumbing services in a specific city, then they will need to optimize their website around a related keyword, one which they know is going to be searched by potential customers; 'professional plumbers' or 'plumbing specialists', for example.
However, sometimes there is already so much competition for a specific phrase that it may be better to try and rank for a similar keyword, or even a long-tail keyword. "Plumbing services in Los Angeles, CA" is a good example of a long-tail keyword that a plumbing company in this city could use to get their website more exposure. In order to get help finding out what keywords will be best for you, it's a good idea to find a company that you can consider your SEO hero. There are some excellent services available that take the stress of optimizing your website off of your shoulders so you can focus on growing your business.
How are keywords used?
It's all well and good knowing which keywords will optimize your online presence, but actually incorporating them into your site is another matter. In days gone by, businesses would 'stuff' keywords on to their web pages, but this is no longer an acceptable practice. Instead, you'll have to provide your audience with helpful and insightful content that includes your keywords in a grammatically correct and unobtrusive manner.
If you're looking for a reputable SEO hero to hire that can help you build a website and optimize it effectively, then check out Site123.com. We have plenty of experience when it comes to getting a website to rank around a particular keyword, and we can also help with free website builder and Google Webmaster Tools, making it as easy as possible for you to insert your desired keywords on to each page of your website, manage your content going forward and track how well you're performing compared to your competitors.
It's important to have every aspect of your website adhere to best practices, and the only way to ensure this is happening is to hire a company that can build you an easily optimizable website. There's no reason to miss out on a massive clientele base when you can use our free website builder, create an online presence for your business and optimized it to your company's needs.