What is SEO?
SEO, or search engine optimisation, involves attempting to get search engines to recognize your business as the best solution for users' search queries. By focusing web content and blogs around a particular keyword, or set of keywords, you can rank highly for these search terms, and therefore attract more inbound traffic to your site. For example, if you were a carpet cleaner in Dallas, Texas, you'd focus on search terms like 'carpet cleaner Dallas', 'clean my carpets TX' and 'carpet cleaning services'.
What are SEO tools and what do they do?
If you're the person tasked with optimizing your business' website, you should probably be familiar with a number of SEO tools by now. There are plenty of free SEO tools available on the web, and they can help people get a better idea of how their website is currently doing in regards to SEO, as well as offering fresh insights into areas which could be improved.
Google Webmaster Tools
Google Search Console (formerly known as Google Webmaster Tools) allows you to check how visible your website is online, providing you with vital, actionable information such as the keywords you rank well for, the sites that are linking to yours and notifications of when Google has penalised you. The platform offers what's known as a 'Search Analytics' report, with accurate, up-to-the-minute data informing you almost instantly of the impact of any changes you make.
Bing Webmaster Tools
Although Google deals with the majority of online searches, Microsoft's Bing search engine has a 33% market share [http://searchengineland.com/google-controls-65-percent-of-search-bing-33-percent-comscore-228765], meaning marketers and business owners need to take it into account when building and optimizing their website. Bing's Webmaster Tools are easy to use and include SEO Reports, which offer suggestions as to where you can improve on your SEO and SEO Analyzer, which can be pulled up to scan specific pages on the fly - this is useful for when you're composing blog posts, as you can get a rough idea of how your fresh content will contribute to your rankings.
Other SEO tools such as Copyscape, broken link detectors, website speed tests and many others can also help a website owner to find out critical information about their page, allowing them to rectify issues before their site takes a hit in the rankings.
Working with your SEO Hero
If you're serious about building a website and having it optimized, then you need to find a company who can be your SEO hero. At Site123.com, we offer a free website builder which allows you to quickly and easily establish your online presence. All of the website templates we offer can be optimized for SEO, giving your site a better chance of ranking highly in the search engine results pages. Create a website with us, take advantage of the Bing and Google Webmaster Tools provided and watch as your company soars right to the upper echelons of the search engine giants' rankings.