Many businesses find themselves in a situation where they need more exposure than they are currently getting; after all, if a business can't be found, then no-one is going to know that they can enlist their services in the first place. The internet has revolutionized how people are able to locate products and services in their area, and it has also opened up an entirely new marketing channels and strategies for businesses that need more clientele. SEO, or search engine optimization, is the underlining concept for businesses looking to get new clients the internet exposure they need to expand their customer base.
So, what is SEO?
If a business owner doesn't have a website just yet, then they can easily find a free website builder that allows them to put together a custom, unique page for their company. It's not so difficult to create an optimized website when utilizing the correct tools. After the website has been built and is launched, then optimizing it can begin to take place.
At a basic level, SEO refers to using specific phrases, or 'keywords', in web content and articles in order to make search engines detect your website when your target customer enters those specific keywords. If you're doing a good enough job, your business will appear on the first page of the search engine results pages, which will help drive more traffic to your site.
For example, if your company sells organic hygiene products, then you are going to want your business to show up on the first page of Google when someone is searching for organic hygiene product suppliers in your particular area. If your company is based in Orlando, Florida, then you may want to focus on using the keyword "organic hygiene products in Orlando, Florida". By having plenty of web content and SEO articles produced that focus on the keywords your company needs, search engines will display your business's page higher and higher on their results. Eventually, the idea is that your business will reach the first results page in regards to a particular keyword, making it more likely that those searching for your keywords clicks on to your website and takes a look at what you have to offer. There are plenty of SEO tools, and also Google's own webmaster tools, which you can use to see how well your website is currently ranking.
Locating Your SEO Hero
If you want to make sure that your website is optimized effectively, then you should find a company that can become your SEO hero. Site123.com provides high-quality website building and SEO services, and we are a top choice for people who are serious about optimizing their company website. Unlike other free website building companies, we were built as SEO first, which means that all of the coding for the websites we do is fully adapted to scans and indexing done by search engines.